How To Get Buyers To Say YES

by Dean Jackson

What if you could magically get people to do what you wanted them to do?

Do you think that would be a valuable skill?

The truth is, there are invisible factors at play in every human interaction, and in many cases just a slight change in the way something is presented can DRAMATICALLY change the outcome.

It’s true.

I first discovered and met Robert Cialdini over 10 years ago, and have been a student of his teachings ever since.

The thing that attracts me to his work is that it’s completely scientific, based on scientific experiments he’s conducted over decades as a social psychologist.

He’s identified what he calls the SIX WEAPONS OF INFLUENCE…and his book “Influence” shares findings that, once you know them, will seem like MAGIC tricks.

Here are some of the biggest lessons I’ve learned from Robert Cialdini:

Lessons in Influence Part 1

Lessons in Influence Part 2

Going DEEP in the study of Influence will be one of the most valuable things you could ever do…

Let me know what you think.

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{ 1 comment }

Erick Blackwelder March 22, 2010 at 10:28 pm

The key distinction between the top-producers, and the rest of the pack is being willing to ask the HARD QUESTIONS up front… go deep… as Joe Stumpf taught me 15 years ago, get to “The Red”.

Going deep with deep questions gives you two advantages: first, the genuine suspects will appreciate the fact that you care deeply ABOUT THEM; second, the flakes, the “use-you-and-lose-you” suspects will shuck and jive, duck and dive around your questions.

Dean, which book told us to say, “If you cannot answer my questions honestly, I cannot help you.”?

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